Look, a great sandwich shouldn't be rocket science. If it was, I'd be working at NASA instead of slicing pastrami on Broadway.

I grew up around big family tables where "store-bought" was basically a dirty word. If you could make it by hand, you did. After putting in my time learning the craft behind Bay Area deli counters, I decided to set up shop right here in Redwood City to do things my way.

The promise is simple: premium Boar's Head meats and cheeses, sliced fresh every single day, piled high on fresh-baked bread, and served fast. No shortcuts, no weird fuss. If you're looking for a deconstructed, foam-infused lunch served on a tiny slate board, you're in the wrong place. We just make honest, hearty food.

When you walk in, you get the old-school treatment. I know the local crowd, I probably remember your regular order (even your weird modifications), and I take pride in feeding you right. We hit you with the speed of a busy lunch rush, but with the warmth of a family joint. We’re not just throwing meat on bread here—we’re trying to make your day a little better.

Everything on the menu is exactly what I’d make for my own family. We’re proud to be your Broadway staple, Redwood City. Come hungry.

Thanks for keeping it local!

— The Sandwich Guy